Social Media Marketing Agency?
By mike | July 2, 2008
In the ever progressing industry of Social Media Marketing, can a contemporary advertising agency add the Social Media tool to its box?
This is the million dollar question. The fruit of Social Media Marketing is ripe for picking. Online advertising agencies need to commercialize their product or service in order to capture this revenue stream. In a recent article Social Media Demands a Reinvented Agency, the author describes the new role to be a “consultative position”. This is a service already provided by most internet advertising agencies (consulting), now just add social media awareness. For most to learn, the ins and outs of, Social Media you will need to use it. Being a green horn to social media, jumping in head first might not be the best approach. In a series of upcoming posts I will outline the basic social avenues and their uses. I then hope to ignite a fire of innovation and idea engineering to allow for personal goals and new uses for social media. Remember as you cross off days in your planner/calender new Social Media engagement points sprout up. Keeping up with the Jones’ now requires the technological understanding of a 17 year old (the future business owner uses social media daily/hourly). This will be a daunting task for many but I hope to shed light in some of the dark corners of the Social Media world.
Topics: Industry Secrets | 1 Comment »
How to find The Best Internet Marketing Consultant
By mike | May 15, 2008
The title Search Engine Marketer is being thrown around like, a chihuahua at Michael Vick’s house. There is no set of standards by which a Search Engine Marketer is judged. There isn’t much in the way of learning material, that is up-to-date, to be considered a valuable resource or valid classes that offer some insight into the world of Search Engine Marketing. However, there is a plethora of know-it-all’s polluting the minds of the vulnerable, with corporate biased Search Marketing pipe dreams.
There is hope. Throughout the cyber universe lie an army of well educated, experienced Search Engine Marketers. Like needles in a hay-stack, they are right in front of your eyes. On the bus next to you, in a cab with you or maybe in your office. The point is that you can go to the phonebook and turn to the marketing page and find a marketing agency. Then you will need to flip to a web design section and pluck out a web design team and finally you will need a business consultant, to help recognize new revenue streams generated from the web. The aforementioned specialists’ have the combined skill set(s) needed to be a successful Internet Marketing Consultant.
Look for these skills from a Internet Marketing Consultant: Read the rest of this entry »
Topics: Industry Secrets | 2 Comments »
Generating Leads Online: Back to Basics
By mike | April 25, 2008
There is no right answer on how to generate leads online. All we can do is employ multiple methods, numerous submissions and quality web content, and ………wait. Internet Marketing has become one of the most misunderstood skill sets. There are too many chiefs and not enough indians. I recently read a piece by Joe Marchese, “…people need to stop “starting to think about ‘what’s next’ before they’ve figured out ‘what’s now,”. That statement holds the true-st in Web-site Marketing. In my opinion, search marketers’ spend too much time trying to “get over” on the search engines or out wit the competition. I believe in the ladder, but to what extent will this action of conquest marketing affect the bottom line and ROI? Read the rest of this entry »
Topics: Industry Secrets | 1 Comment »
